In October of 2019 I wrote a bit about comics aimed at children looking at the variety of them compared to those when I was (in law) a boy.
One of things I remarked on was the shift towards magazine style publications even for the youngest and the decline in the traditional children's comic although afterwards I wrote about the newer Phoenix comic which I get which is a modern take on the same.
The other thing was the problem of so many being festooned with cheap plastic tack on each issue that not only does it make the more grown up issue of racking them effectively so children can easily find the comic or magazine they want but also the sheer waste.
It appeared to me that the magazines were in a battle over not the quality and features of their publication but more for the most free plastic tat which rather got my goat as one publication Kickabout that was an excellent soccer magazine for under twelves with essay style writing had gone under while Kick loaded with tons of plastic freebees and little serious writing was the most popular outside of MOTD which as a bit more constrained having links to the BBC.
Anyway a ten year old girl called Skye in North Wales started a campaign against this waste being a keen junior environmental supporter writing letters and has got the supermarket Waitrose to ban after a eight week period any publications that have plastic items with a short life span and cannot be easily be recycled.
Waitrose is urging publishers to replace "pointless plastic" with sustainable alternatives.
Much of the fee gifts are pointless as most children of the right age groups have access to safety scissors, slime, can buy their own sweets (Kick often put candy on the covers that had nothing to do with football) and all of that takes money way from what could be spent on producing better content.
I for one are pleased about her campaign and Waitrose's reaction to it as it will concentrate the minds of people like Kennedy Publishing to tackle the problem rather than saying our a magazines are popular because todays children are environmentally aware.












